Sega Sammy, the Japanese game company, has announced that they have had a loss in the sales of their slot machines. Specifically, their net profit was down roughly 93% in the June quarter - especially in the drop of their “pachinko” slot machines. They dropped $6.75 million in the first quarter - a substantial drop for the quarter. 

A spokesperson for the company said, “The first-quarter results were roughly in line with expectations. We launched a new product in July and orders for this machine are off to a healthy start.” The company said that they thought one of the major reasons that they had dropped so much in sales was because they had not introduced any new products during that time - and that tends to hurt a slot machine and video game manufacturer if they don’t have new items to tempt their customers with. 

The new machine, Hokuto No Ken SE, has already had over 300,000 new orders - and the company expects the Christmas rush will bring them right back up to where they should be.

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