Slot Machines Not All AC has to Offer

With PA and NY now offering slot machines, Atlantic City knows that it will be tougher to draw patrons from those states. They know that with slot machines in their own backyards, many will not be willing to make the drive to come to Atlantic City for what they can get much closer. Therefore, AC knows that it has to raise the bar – and show customers that they are more than just the slot machines.

They are pushing things other than their slot machines, such as table games, nightclubs, entertainment, things that will lure them to the city. They are also opening four more casinos to add to the slot machine competition. Talks are already underway for Pinnacle Entertainment, Morgan Stanley, Caesars Entertainment Inc., and MGM Mirage to open slot machine and gambling casinos by 2010. MGM Mirage owns the Borgata, which was the top grossing slot machine and gambling casino for the city at $57.5 million last month. It was followed by Bally’s at $53.7 million and Caesars at $47.4 million.

Donald Trump is also looking to make some changes with his slot machine and gambling casinos. He and Steve Wynn are looking to partner on a project for Trump Plaza right in the heart of the Boardwalk. Last month their slot machines faired well with revenue increases for Trump Marina of 11.1% and Trump Plaza of 9.2%. Trump Taj Mahal was down 4.3%.

Harrah’s Entertainment’s slot machines may soon be under another name as they are fielding buyout offers from two different firms. Harrah’s is the largest gambling company in the world, and the largest operator in AC – holding four slot machine and gambling casinos.
 

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